One thing that I have learned: never use the words “strategic” or “tactical”. Much less such terrors as “long-term” or “short-term”.
The problem is that these are relative terms. What is strategic in one context is tactical in another.

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Hanseth, Ole and Braa, Kristin. 2001. “For the Treasure at the End of the Rainbow: Standardizing Corporate IT Infrastructure”. Computer Supported Cooperative Work. 10:261–292.
Hanseth and Braa, both of the Department of Informatics at the University of Oslo, examined a desktop standards project done within Norsk Hydro. The company had grown substantially over a period [...]

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I’m helping out a European bank with some communications work. I know that the secret will be to communicate at the right level. The right level for the role, sure, but also the right level for certain people.
It’ll be tough. I know that in the meetings to communicate the vision across and down the organization’s [...]

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