Mary E. Rundlett, new Secretary for Coach Dutch Bergman. October 31, 1935. Via Library of Congress. Public Domain

Purple Shark interview with Art Kleiner, who is always interesting

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Art Kleiner did an interview with Purple Shark Transcriptions. It’s fascinating to read. In this part he discusses his career path.

If you’re a hidden high potential (2HiPo), his career path is fascinating. Of course, as someone who has been contracted to ghostwrite The Book for various older consultants, I find his comments on those jobs particularly interesting:

And when you’re struggling along as a freelance journalist in business, you look for the thing that’s going to get you the most income, and that’s a CEO biography. So, I decided I was going to get a CEO biography and I found one. He wanted to do a book on ethics and values in business and I signed up with him to ghostwrite it with him. At the end, I sort of said, “You know, the amount of money I quoted is not enough, I need to quote some more money.” and he backed away. And then I was really left struggling.

Calls to mind a project that I took on a few years back. I looked at the estimated page count, ran my own estimates, then went trawling for others’ heuristics on pricing. I flat-bid the job (a BIG mistake) for $X.

It didn’t turn out that well.

When I was in the throes of finishing my last draft, I met a fellow writer and complained about the project essentially turning out to be a money-loss.

“Wait — did you say $X?” he asked. “For the whole thing?”


“Man, I’d have bid that starting at $6X and then had contractual add-ons.”

Lesson well learned.

Mary E. Rundlett, new Secretary for Coach Dutch Bergman. Oct. 1935. Via Library of Congress. Public Domain.

About the Author

Forrest Christian

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E. Forrest Christian is a consultant, coach, author, trainer and speaker at The Manasclerk Company who helps individuals and companies find insight and solutions to what seem like insolvable problems. Cited for his "unique ability and insight" by his clients, Forrest has worked with people from almost every background, from artists to programmers to executives to global consultants, both as individuals and as leaders of organizations at least as diverse. [contact]

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