If you want to succeed at a creative project — and all change projects are — you will need to be particular about naming. As Dr. Warren Kinston has shown in his (please oh please soon) to be published framework on Creative Team Endeavors, naming is key. Wilfred Brown and Elliott Jaques emphasized in their works about Glacier Metal Company. Management is full of bad, fuzzy terms. Real science knows that you have to get particular in order to get something controlled.
It was a ironical email from Warren that got me thinking about this again. He was looking for some copyediting of some of his documents. One of the replies was fascinating: