It’s the problem that management wants HR to solve: how do we get these people motivated to do what we want them to do. Even then I knew the answer: the only way to make someone do something that they don’t want to do is to coerce them. You make the reason for them doing it outside them.
There are other ways, of course, but they mean reframing the problem to be sensical to the person. And you have to give them a voice in their own life. Otherwise, you end up with non-motivated workers.