Young worker at the Chicago & Northwestern Railroad 40th street shops, 1942.

Engineer-speak vs. Marketing-speak: Talking to engineers successfully

E. Forrest Christian Change, Managing, Reviews - Books 1 Comment

I’ve been reading the fascinating You’re In Charge — Now What?: The 8 point plan by Thomas J. Neff and James M. Citrin. It’s mostly about how incoming CEOs can handle the first 100 days. What got me hooked is that the process they describe in their first chapter is pretty much the one that I’m writing up about Jos Wintermans at Canadian Tire and Acceptance, Ltd. If you are starting a new managerial job, above Level 3 especially, I’d recommend taking a look at their points. They fluff some elements that require more rigorous thinking, but it is correct in its essentials.

The passage that struck me today is a short one about how a marketing guy, Jeff Killeen, handled the culture shock of starting as CEO at GlobalSpec. GlobalSpec is an engineering-focused company, and here he talks about the struggles he had both in developing a relationship with technical genius & founder, John Schneiter, and the engineers of the company. If you work with engineers or developers, this is relevant.