Epipremnum pinnatum (refused entry sticker on box). (c) Forest & Kim Starr. (CC BY 3.0)

Why the iPhone Design Wouldn’t Have Flown With Another Firm

E. Forrest Christian Reviews - Articles, Underachievers Leave a Comment

SmartPlanet’s Andrew Nusca interviewe MAYA Design’s chief, Mickey McManus. McManus had some interesting things to say about making things so easy that they were intuitive, so easy that the user becomes “smug”:

We have a graph we write out. On one end is the customer that apologizes or make excuses. At the other end of the spectrum is smug. We want users to be smug. We’ll paper prototype it, then we’ll Wizard of Oz prototype it. After a few iterations, they’re smug. “This is so obvious, I don’t need to say it out loud.” And we want that.

If you think about it, this is something that Hidden High Potentials do regularly. (More on that below.) What’s even more interesting is his discussion of the Command & Control for the US Army. [full post]