Why You Need Native Writers: ICBC China’s Embarrassing Recruitment Page

E. Forrest Christian Overachievers Leave a Comment

Here’s a good lesson demonstrating why you need native speakers to help you write your materials when working abroad, especially in non-Western languages. The illustration comes from the other way around, the world’s largest bank. This is ICBC China’s attempt at English in an official recruiting site: Our leading enterprise needs excellent talent, and excellent talent also looks forward to …