Dr. Pepper, the venerable American cola brand (born of Texas!), has announced that they will keep their promise to provide every American with a can of Dr. Pepper if rock band Guns N’ Roses (GNR) would finally get off their backsides and release Chinese Democracy, the now going on 15 years late album. Which they have decided to do.
What an amazing marketing ploy.
Dr. Pepper has made it a bit more difficult than just handing out colas door-to-door: you have to go to their website on the day that the album is released to sign up for a “coupon redeemable for a 20-oz. Dr Pepper wherever the drink is sold.” And I’m sure that they won’t lose more than a few hundred-thousand colas.
For which they are going to go down in marketing history.
You may like to buy the world a Coke but Dr. Pepper’s at least covering America.