Give the World a Drink

E. Forrest Christian Strategy Leave a Comment

dpeppercansDr. Pepper, the venerable American cola brand (born of Texas!), has announced that they will keep their promise to provide every American with a can of Dr. Pepper if rock band Guns N’ Roses (GNR) would finally get off their backsides and releaseChinese Democracy, the now going on 15 years late album. Which they have decided to do.

What an amazing marketing ploy.

Dr. Pepper has made it a bit more difficult than just handing out colas door-to-door: you have to go to their website on the day that the album is released to sign up for a “coupon redeemable for a 20-oz. Dr Pepper wherever the drink is sold.” And I’m sure that they won’t lose more than a few hundred-thousand colas.

For which they are going to go down in marketing history.

You may like to buy the world a Coke but Dr. Pepper’s at least covering America.

About the Author

Forrest Christian

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E. Forrest Christian is a consultant, coach, author, trainer and speaker at The Manasclerk Company who helps managers and experts find insight and solutions to what seem like insolvable problems. Cited for his "unique ability and insight" by his clients, Forrest has worked with people from almost every background, from artists to programmers to executives to global consultants. Forrest lives and works plain view of North Carolina's Mount Baker.  [contact]

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