Risk Aversion and Risk Taking
Taking Risks: The Management of Uncertainty. Kenneth MacCrimmon & Donald Wehrung. Free Press, 1988.
Risk Taking: A Managerial Perspective. Zur Shapira. Russell Sage Foundation, 1997.
Shapira and MacCrimmon & Wehrung both talk about how we are basically risk averse. Most of the people that you think are going to be risk-averse, are. For example, older workers, workers with seniority, and those in stereotypically risk-averse industries (e.g., retail banking) are more risk averse than others where other variables are constant.
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June 9, 2003 No Comments
