Back in 2007, my alma mater’s football team (American-style) did something that garnered them national attention, quite rare for a 2,000 person university: they won a game with 2 seconds on the clock by having seven players run a ball 60 yards for the score.

Why should you care? Because you need to do the same thing that they did: you need to change the game. Trinity’s players made 15 laterals in that single play, a record for college football that’s not rugby. You can see the confusion on their opponents as they get bewildered and finally exhausted trying to keep up with a ball that they thought was downed by tackle again and again.

You’re going to succeed in this market by doing the same thing. You need to play by a different set of rules than everyone else. You need to change the game by changing the level of work it’s done at.

You can do this in a couple of ways. Both are possible to Hidden High Potentials but not everyone else, which is why you will succeed.
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