A client asks the question:

What should I do to win an executive level interview?

So today let’s look at how to manipulate the forms that are expected by today’s uninformed managers. (I’d say “idiot” but there are too many lawsuits these days.)

I’ll assume that you’re a heterosexual American guy who wants a job as part of Richard Florida’s Creative Class. If you’ve read his books, you’ll know that the Creative class is a “meritocracy”, which means that no one knows how to judge anyone else’s performance. Therefore, perception and appearances are the number one thing that you’ll be judged on.

How you manipulate your appearance and presentation of self will determine whether you’re seen as a Winner or someone who, sadly, is not cool.

(Another weird thing is that much of what I say doesn’t apply very well in Europe. Which either says a lot about Europe or a lot about America. I have no idea if these ideas apply to women for reasons that I can’t explain because, well, I don’t need to get sued.) [Read more →]